CFP Board consists of two affiliated organizations, both focused on achieving our Strategic Priorities and advancing the financial planning profession for the benefit of the public. CFP Board of Standards sets and enforces the requirements for CERTIFIED FINANCIAL PLANNER™ certification — to uphold standards of competency and ethics for financial planners who are committed to CFP Board of Standards to putting their clients' best interests first. CFP Board Center for Financial Planning advances competent and ethical financial planning and expands CFP® professional diversity for the benefit of the public.