Málà (麻辣) is the iconic flavor of Sichuan (Szechuan) cuisine. “là” refers to the burning heat from hot chili peppers, but “má” is the delightful tingling numbing sensation from Sichuan (Szechuan) Pepper, huajiao (花椒) that is novel to world foodies. We believe that Sichuan pepper and its unique tingly sensation will strike a chord with world foodies. We want to tell you more about this unsung spice and explore together innovative uses. When scientists at the Institute of Cognitive Neuroscience at University College London studied Sichuan Pepper, they found that the “frequency of the tingling induced by Sichuan Pepper was consistently at around 50 Hertz”, giving rise to our company’s name.
